As I have mentioned many times, planning an event requires a lot of hard work, coordination and thick skin. And for all that hard work you need something in return. This comes in the form of attendee information. 

A traditional swag is a bag you take home after you’ve attended an event. Kind of like a party bag your seven year old gets after attending their friend’s birthday party.  However their goodie bag is filled with yummy stuff to remind them what a great time they had, while most event swag is filled with boring stuff you rummage through hoping for something good, or at the very least a packet of Mentos.

The smile that cleanses my soul, the eyes that stop time with a single glance, the touch of love from his hands, I’ve been waiting for this day, this special time, all I can do is pray for you to be my Valentine.

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If you’re hosting an event be warned…if something can go wrong there is a very good chance it will.