Event management and hashtags – Breeze Bites

Today’s generation including us slightly older folk rely heavily on the internet, particularly social networks to get quick information about upcoming events and activities. In fact if you ask me, getting information online can be faster and more reliable than traditional methods, because everyone who is anyone now has at least one social media account they regularly check and update.

Twitter boasts 250 million users with 350 billion tweets a day and Facebook has 1.19 billion active users. In this busy social world there are still ways for your event to stand out.  For event management professionals who want to get serious about social media marketing it comes down to selecting powerful and effective hashtags. This can give you for mass brand exposure and a lot buzz about your event.

What is a hashtag?

Using a hashtag symbol (#) helps identify keywords or topics within a tweet making your topic easy to find.  Think of it like a title. It helps others who are interested in a certain topic find what they want quicker. Twitter, Facebook and Instagram hashtags are the core driver of activity in content, not to mention being an effective way to boost your digital presence online; more and more event management specialists are using them to promote their corporate events, food & wine events, trade shows and exhibitions and all manner of events.

Why use a Hashtag?

In today’s digital world it’s a necessity to have event hashtags, especially if you want your event to reach its target market and get a big readership online. Event hashtags are great for getting more people, especially those who can add to the success of your event. 

 Three tips to get you hashing out the best hashtags for your event.

1. Be clear and concise

• Your event hashtag should include the right keywords or key phrase that will immediately describe the upcoming event.
• Creating the right hashtag will generate conversation and increase the level of engagement on the topic. 
• Include the year to make it more descriptive and specific. Some events are held every year so it will be effective to single out the current event from others in the past.

2. Use photos and graphics

• Event hashtags will be more interesting if you include photos, videos and other types of content related to the event; like post a teaser photo or the event’s official poster.
• Many companies successfully make event hashtags by updating the information and showing the audience what’s going on before, during and after the event.
• If you’ve managed to bag a celebrity share a photo of them getting ready for the event or share behind the scenes preparations, anything to make it more interesting.

3. Update regularly

• A successful event hashtag should constantly remind people by providing tweets a few times each day. This is a task that should be delegated to a specific individual to make sure all important parts of your event are documented and shared in real-time.
• You can also invite others to join the conversation.